Updated: Apr 17, 2019
When it comes to creating a video for your business you want to make sure a few foundational things would be in your video. Check out my blog for "2 Foundational Qualities Every Video Has".
The short answer is YES! You want to put your best foot forward. Even though technology has advanced to make quality gear available for the consumer there is a lack in the advancement of knowledge to take advantage of the quality in these new gadget.
There are other variables that goes into play and other things you have to consider before going into production with the video idea you have. If your video idea is grand or you envision it to look a certain way then hiring a video production company would take the load off of you and they will make a complicated task look executed seamlessly. If your video is to get authentic customer testimonials then you might want to consider a marketing strategy that feels raw or uncut for the viewers of your video to grasp the idea.
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